Expat Entrepreneurs - Karenna Wood

 Source: Photo by  Olu Eletu

Source: Photo by Olu Eletu

What do you love about your current city, what makes it special?

I love the sunshine, the friendly people, the opportunities that weren't there for us in the UK but the main thing is the life and lifestyle here for our children. The rainy days are fewer and we're always outside and in nature.

Screen Shot 2018-04-17 at 21.10.42.png

What things do you always ask your guests to bring out for you from home?

Hob nobs! Although I have now found them here. I also ask for a few things from Boots as I still have some favourite cosmetics and products that I love from the UK. Books are very expensive here so I buy a lot online and people bring me some. I also ask people for children's clothes from the UK as they are so lovely and a bit different to what you can get here!

In what ways have you changed personally or professionally since living abroad?

For my husband, the difference professionally was huge. He went from working in very small organisations to quickly being high up in large organisations. It massively expanded his opportunities and thinking. Personally, he was struck by Australia being a 'man's world!'. When we first arrived we took a big trip into the outback and he couldn't get over the size of the country, the size of the trucks and he's got really into 4WD and camping here which I don't think he would have as much in the UK. 

What are some of your personal highlights since living abroad?

Travelling around Australia, birthing and raising two little Aussies, having friends and family to stay with us and introducing them to Australia.

What was the trigger that made you start up your own business? How did you have the initial idea?

I've always been an entrepreneur at heart, making and selling jewellery and candles as a teen and always having a project on the go. When I moved here I embarked on a raft of new training and started my business really small. I'd say the trigger was actually starting my family as I wanted to continue to work but flexibly whilst I had young children

What areas of your business have you struggled with? Where and how have you got help for that?

Isolation is a big one so professional networks are important for that. Learning all the digital tools that are now necessary for business is also a challenge and it's a case of tapping into the right information online and avoiding the overwhelm!

What have been some of your business highlights / rewarding moments (why should others set up their own business).

My business is incredibly rewarding, I am very lucky. I help people when they are really struggling with fertility issues and also antenatally with information and planning for birth. Each client is a highlight. In terms of my business, being able to plan my work around my children and work from anywhere and at anytime is such a benefit. I can't imagine having to answer to an employer now!

What is the best bit of advice you can give for others wanting to set up on their own?

Just do it! It's easy to dream and and look at others and get 'compareitus' where you think you're not good enough but don't compare your beginning chapter to their middle. You are good enough, you have something great to offer and you will never know what will happen until you try. 

Have you adopted any new customs or traditions from various places you have lived?

Absolutely, you bring a little bit of all your life experiences and places into who you are and how you do things. Australians are very relaxed and open so I'm more like that now. 

What is different about your normal routine currently compared to what it would be back at home?

Just the sunshine mainly - it makes me want to be up and about whereas at home the grey and cold made me want to sit on the sofa and drink tea!

What is your:

Fav book: Conquering Infertility by Dr Alice Domar. She is such an inspiration to my work

Podcast: She means business - Carrie Green from the Female Entrepreneur Association. Listening to this at the gym fires me up!

Quote: Emotions are like waves, we can't stop them coming but we can choose which ones to surf!

Instagram account: I love that Instagram has become a place for women TTC (trying to conceive) to chat and support each other. So I can't pick a favourite but love all the ladies on there helping each other out!

If visiting your current city where are your favourite spots to go for:

Dinner: Sauma 

Drinks: Leederville

Day trip: Perth Hills 

Must see: Wineries, cideries and boutique farm-gate producers in the Perth Hills

Coolest Shop / Brand: Industrie - my husband's fave!

Best entertainment: City of Perth put on some great events in the city

Favourite way to stay fit: Gym and walking

If you could go back and give yourself advice what would it be?

Just try

For more information on Karenna and her business - check out her website: https://yourfertilityhub.com/your-fertility-insights/

Member Login
Welcome, (First Name)!

Forgot? Show
Log In
Enter Member Area
My Profile Not a member? Sign up. Log Out